![]() Once the pop-up window launches, there’s no further indication that the be-logoed content is editorially compromised. ![]() Surfers click on the box to “explore today’s hottest cars and trucks in our new manufacturer sponsored area.” So far, the VTD’s include the Chevy Silverado and the Ford Edge. These multi-media sales spiels now sit above the C&D and R&T’s websites’ fold, inside the third column (normally reserved for in-house editorial). is looking to their recently launched "virtual test drive” (VTD) web feature to generate significant revenue. Rather than pursue creative reinvention, their owners have embarked on a by-now-familiar strategy: whoring themselves.Īutomotive News reports that Hachette Filipacchi Media U.S. With sinking circulation and disappearing ad dollars, the car mags (and their buff book brethren) are up against the wall. Take Car and Driver (C&D) and Road & Track (R&T). Only someone forgot to tell the magazines. ![]() Now that the internet’s here, magazines are free to evolve. ![]() When TV arrived, radio dropped soap operas, fragmented its audience and developed new formats (e.g. Whenever a new medium appears, it frees the old one to reinvent itself. ![]()
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